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Impari Francesco
Sep 21, 20206 min read
10 ways to engage attendees before, during, and after your event
“Speech belongs half to the speaker, half to the listener.” – Michel de Montaigne I like to organize webinars and I'd like to share...
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Impari Francesco
Aug 23, 20206 min read
Documentary: I'm designing a Content Marketing Strategy for a tech consulting firm
I've recently started defining a Content Marketing Strategy for a high-tech consulting firm and I wanted to share my steps and all the...
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Impari Francesco
Aug 2, 20201 min read
(7/8) Business legends before success - A 12 years-old Wernher von Braun
During that age, von Braun was fascinated by the story of Wan Hoo: a Chinese foresaw who tried in the 16th century to use rocketry to go...
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Impari Francesco
Aug 2, 20201 min read
The two seconds theory
Vic Braden, a well-known tennis coach, at Indian Wells tournament called 16 out of 17 double faults before they happened. For unknown...
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Impari Francesco
Aug 2, 20203 min read
Coming next: Sales as a Service
Outsourcing sales is not a new concept. Companies have been using distributors, traders, and commissioners to increase their sales for...
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Impari Francesco
Jul 20, 20206 min read
Practical guide - How to hire a Sales Executive
I've been working as a Sales Executive for 9 years. In this timeframe, I've hired other Sales Engineers and I've been hired as well....
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Impari Francesco
Jul 18, 20202 min read
(6/8) Business Legends before success - From Brooklyn to Billionaire: the father of Starbucks
Howard Schultz was a young boy living in a public housing project in Brooklyn. When Schultz was 7, his father (Fred Schultz) broke his...
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Impari Francesco
Jul 5, 20206 min read
Prospecting Tools for the Modern Salesperson
Are you looking for ways to take your prospecting efforts to the next level? Do you feel like you’re not reaching as many decision-makers...
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Impari Francesco
Jul 4, 20201 min read
(5/8) Business legends before success - "We could do better", Mr. William Böeing
In 1909, during the Pacific Exposition held in Seattle, William Böeing - the son of an emigrated German family - saw an airplane fly for...
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Impari Francesco
Jun 13, 20202 min read
(3/8) Business Legends before success - Sir James Dyson and 5,126 prototypes that didn’t work
James attended the Royal College of Art to do design. There, He met a very creative engineer (Jeremy Fry). They started together to work...
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Impari Francesco
Jun 7, 20203 min read
5 Email Marketing statistics (tested in 2020)
In this post, I will round up some essential email marketing statistics from a few influential articles dated 2020 (e.g. Hubspot,...
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Impari Francesco
Jun 6, 20201 min read
2/8 Business legends before success - 8 Traitors and revenge, the birth of Silicon Valley
The “Traitorous Eight” pose under the “Flying F” logo in the company’s Mountain View lobby. From left: Gordon Moore, Sheldon Roberts,...
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Impari Francesco
May 17, 20203 min read
3 Ways to leverage Marketing Automation With Human Connection
Even in the digital age, person-to-person outreach remains essential. Many businesses are now using marketing-automation tools to keep...
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Impari Francesco
May 17, 20202 min read
1/8 Business legends before success - The epic rivalry behind Ferrari and Lamborghini
Ferruccio Lamborghini posing between his products Ferruccio was originally a farmer and a tractors manufacturer. His business was very...
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Impari Francesco
May 9, 20203 min read
How to rebuild your B2B tech sales after Covid-19 - Practical notes
For sales leaders contemplating how to react, taking care of their people and customers must be a top priority. Even as they manage that...
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Impari Francesco
Mar 18, 20201 min read
I wish you a Beethoven mindset
In many people's eyes he defined the image of a brilliant but difficult artist - reinforced by the many hundreds of paintings and busts...
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Impari Francesco
Mar 16, 20202 min read
The power of one
A single person with a clarity of conscience and a willingness to speak up can make a difference. Contributing to the greater good is a...
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Impari Francesco
Mar 8, 20203 min read
Technology sales: US vs EU - what works and where
Corona Virus is causing more people to work from remote; including sales managers and buyers. Thus, it makes sense to refresh all the...
87 views
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Impari Francesco
Mar 5, 20201 min read
Leonardo Da Vinci's CV rejected by two HR specialists - a BBC social experiment - UPDATE
A BBC social experiment - The @BBC edited Leonardo da Vinci's #CV into an anonymous modern format and submitted it to #HR experts. The...
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Impari Francesco
Mar 2, 20203 min read
Overcoming fears in business
Fear is a paralysing emotion. It makes you close into yourself. Sergei Rachmaninov - a Russian composer (you may not know his name, but...
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