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Impari Francesco
Feb 26, 20204 min read
Sales strategies: US vs EU & the Sales Bible of Silicon Valley
US and EU regions are known to have several cultural differences influencing businesses as well as many other fields. Sales strategies...
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Impari Francesco
Feb 20, 20202 min read
(4/8) Business Legends before success - A business lesson from a 15 y.o. Gian Lorenzo Bernini
Gian Lorenzo Bernini was born in Naples but he immediately made Rome his own city. Bernini was the great genius of his time: the Baroque....
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Impari Francesco
Feb 17, 20201 min read
What's a Sales Development Representative (SDR)?
A Sales Development Representative (SDR) is a Sales person, focused essentially on prospecting (Outbound sales). Their goal is to carry...
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Impari Francesco
Feb 15, 20202 min read
How to value a SaaS business and how SDRs can impact
The SaaS business model has enjoyed monumental growth in recent years, and though nearly ubiquitous at the enterprise level, the vast...
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Impari Francesco
Feb 12, 20203 min read
Da Vinci's CV rejected by two HR specialists - a BBC social experiment
The unique fame that Leonardo Da Vinci enjoyed in his lifetime and that has remained undimmed to the present day, rests largely on his...
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Impari Francesco
Jan 27, 20205 min read
4 Reasons to Not Outsource Sales Development (and 3 Reasons why you should)
1. It will NOT work with your Business Model This is the major reason you shouldn’t outsource sales development. If your Average Contract...
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Impari Francesco
Jan 26, 20202 min read
TOFU, MOFU and BOFU - Sales funnel hints
TOFU, MOFU, BOFU stand for top, middle and bottom of the sales funnel, and refer to the phase of the conversion operation, to which our...
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Impari Francesco
Jan 26, 20203 min read
What is a Sales Funnel, Examples and How to Create One
Sales funnel indicates the funnel-based marketing strategy that describes the customer journey from the moment in which he has a purchase...
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