Ferruccio Lamborghini posing between his products
Ferruccio was originally a farmer and a tractors manufacturer. His business was very successful and he was among the most wealthy in Italy. He owned Ferrari among other super cars. In particular, his Ferrari used to give him constant trouble. Being a mechanic, he tried to fix the problem and found out that his Ferrari had the same clutch as used in one of his tractors.
“All my Ferraris had clutch problems. When you drove normally, everything was fine. But when you were going hard, the clutch would slip under acceleration; it just wasn’t up to the job.”
Ferruccio went to the service guys regularly to have a clutch rebuilt or renewed, and every time, the car was taken away for several hours and he was not allowed to watch it being repaired. The problem with the clutch was never solved, thus Ferruccio decided to talk to Enzo Ferrari.
He had to wait for him a very long time.
Ferruccio Lamborghini (left) and Enzo Ferrari (right)
‘Ferrari, your cars are rubbish!’ Ferruccio complained. Ferrari was furious. “Lamborghini, you may be able to drive a tractor but you will never be able to handle a Ferrari properly.”
‘Ferrari, your cars are rubbish!’ - quote by Ferruccio Lamborghini
This was the point when he finally decided to make a perfect car. Yes, Lamborghini.
What I take away from this story is Lamborghini's attitude.
He was insulted and instead of whining or complaining, he decided to make a move. He combined his passion with action and created an empire. He started as a car fanatic and finished as a legend in the industry. He didn't let anything hold him back from his dreams.
Don't let anything hold you back either.
About Holborn Consulting
Helping entrepreneurs gain their first Lamborghini.
Holborn is a Sales advisory boutique in London, specialised in supporting high-tech firms in the B2B market development.
PS
This story is taken from the book - "The Unbent" - Amazon link
"Great compilation of motivational stories with a business background. Quick read with a friendly tone!" - A reader feedback on Amazon
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