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Writer's pictureImpari Francesco

The two seconds theory

Vic Braden, a well-known tennis coach, at Indian Wells tournament called 16 out of 17 double faults before they happened. For unknown reasons, He knew exactly when a player was about to make a double fault. It was not the position of the legs, nor the racquet, or where the ball was. One, two, blink: “Double fault”

In 1983, Getty Museum was offered a marble statue dating to the 6th century BC, a supposed masterpiece of Greek art (a Kouros). A team of experts studied the age of each centimeter for 14 months and declared the Kouros authentic.


Then they showed it to Federico Zeri. For some reason that even He couldn’t explain clearly, He stared at the statue nails for two seconds. One, two, blink: “It’s a fake”. He was right.


“Blink: The Power of Thinking Without Thinking” by Malcolm Gladwell describes what’s behind this. He suggests that spontaneous decisions are often as good as – or even better than – carefully planned and considered ones.

Two notes for myself

  1. Do you want to convince a customer or a business partner? You must really believe in what you are saying

  2. Are you offered a business or a career opportunity? You’d better listen to your first reaction

Credits: Gabriele Romagnoli (Navi in bottiglia)

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